I was fortunate enough to have the pleasure of compositing this incredible 3D animation for Fresh Step cat litter created by Lolly Studio. I was also responsible for making sure the renders were set up correctly for broadcast. Check it out below along with some behind the scenes shots and some words from the studio.
The full project can be seen on Lolly's website.
From Lolly:
Litter Critters
Fresh Step is setting the record straight - Basic cat litter stinks!
This is a new national campaign in the US, featuring our little 'Litter Critters' as antihero spokespersons.
This is a new national campaign in the US, featuring our little 'Litter Critters' as antihero spokespersons.
We recently had the opportunity to work alongside the incredibly talented live action director Giuliana Tommasi, designing and animating stinking CG cat litter for FCB Chicago's Fresh Step "Step it Up' Campaign
We had a lot of fun crafting the 'Litter Critters' and imagining just how these cat pee drenched litter particles looked and behaved.
We had a lot of fun crafting the 'Litter Critters' and imagining just how these cat pee drenched litter particles looked and behaved.
