Buff Motion approached me with a brief to animate many icons for UKTV's rebrand toolkit.
The feeling from UKTV Play was that the existing brand lacked some personality and was visually outdated. Through the rebrand, they were seeking to reposition and come up with something to refresh their brand image and stand out from the other video-on-demand services.
The challenge for us was to take the new static branding and explore how this could come to life through motion. Adding motion to the brand gave us an opportunity to reinforce their key messaging of 'a brilliant mix, just like you'. We needed to ensure the toolkit appealed to multiple audiences, as UKTV Play includes a number of channels showing varying types of shows, Dave, Drama, W and Yesterday.
You can check out the full project breakdown on Buff Motion's website here.