Pooper Heros
Working in collaboration with Reddit and Illo Agency, I joined the great animation studio Ugly Duck to help create two animated ads to promote Pamper’s new product, the ‘Cruiser 360’ ! We developed a concept that transports you into the wonderful world of a child’s imagination, riding cosmic polar bears across solar systems and hoverboards down rainbow racetracks. The narrative was adapted from the anecdotal stories of Reddit contributors.
It was a joy to develop such a fun and action-packed concept, pulling in retro gaming and cartoon references which all added to the overall appeal and nostalgic impact of the piece.
Pampers Poooweeeerrr!
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/6d0b2b43-080b-43a4-bac5-0babf0e040fd_rw_1200.jpg?h=a09a8c9a97eb14628b2d33cb3179ad6d)
Film 1
‘The cosmic polar bear’
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/bb56da4f-f908-49c2-98ff-7896a51b02e5_rw_1200.jpg?h=6f7cfa1cfea4a0d7af3161d5db8c2b8f)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/576d4b9e-830f-4cd5-abe3-b5bca27586aa_rw_1200.jpg?h=952c44cd736ee2f664d1d662c700820a)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/b515e6d8-9493-4f6e-9107-91e7e459f86d_rw_1200.jpg?h=cb8d1a16ee71ae9061ea6aab946c5748)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/3b9e7cc4-c07e-4c79-90f0-ea3d417c25f1_rw_1200.jpg?h=369253267ac56a766961de9c78d4f608)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/99a3fc09-1f51-4990-886f-5c8d6b672b8f_rw_1200.jpg?h=e3f4ccf71219ebca9181eaac7b5061e4)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/bdf6230c-92f4-40ff-84bb-1ae7732def6e_rw_1200.jpg?h=e83937ef5179f856bca52a22c90aeb11)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/4ecb0c33-8b46-4fdd-9e19-436a28262530_rw_1200.jpg?h=4f111bee3ba7714236a5bc1d57e79cec)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/421cc5c9-29f2-4070-9952-afd25be4a270_rw_1200.jpg?h=4fbf548948d06789777723f1cbb194c5)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/91ffd386-94ee-4524-bbd4-30027576b356_rw_1200.jpg?h=6407c374bd54ee7b0205bf0d4e72c952)
Film 2
‘Cowabunga’
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/9d0ac52b-aa91-44bb-b975-db0d1ac419e3_rw_1200.jpg?h=ac7b5cf25c75ca452b5904bd5e6a5e2b)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/696ef0e7-6810-495b-91da-29b3f0cfa7d2_rw_1200.jpg?h=218dcd0e3cc291194a55c71626f89516)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/a488c3c0-34cc-4c35-bbfb-aa1263d38703_rw_1200.jpg?h=6ec400091c693d57c8581a112c7f615e)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/192612a3-a157-482f-a4ca-e0a815984a21_rw_1200.jpg?h=93b282e2bacf631ef486c1942272897d)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/9df5b114-a267-438a-bd2f-2f4d840362b4_rw_1200.jpg?h=c8a1b7c79a4fd2d70b4daa840cc196a7)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/6db14330-687d-45b1-8e67-8c52f997da7b_rw_1200.jpg?h=3e5b7251f35f231322538a03b20fb24a)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/7ece2efa-277b-4fc8-a76d-66dab98a741c_rw_1200.jpg?h=34d544e59cc8968cb4cbf61c54467e2c)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/aab097c6-3b85-4f24-89a3-4598a2f0f087_rw_1200.jpg?h=1e9c571ead1c4eeded1abd5cbca167c8)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/14275b4f-bbed-455d-aa8f-1475ffb7c83d_rw_1200.jpg?h=5d8cce45ef62ce6f28db33b472864a9f)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/6a80a950-040b-45bd-bc86-2ab8aacf172a_rw_1200.jpg?h=1bd92072f155074bdebff980e80198d2)
![](https://cdn.myportfolio.com/2ac6260b132f88c99a1bc366f98ff4ca/9a74be63-83b3-4e8a-9329-f8a534dbd26d_rw_1200.jpg?h=d65976d18ddb2c3a79859fff15f9c815)
Credits
Direction - Annie Lashmet (Reddit)
Creative Direction - Samuel Murdoch
Illustration - William Luong
Animation - Jared Tomkins & Joao Rocha
Sound Design - John Valledy
Production Management - Thomas Allen (Illo Agency)
Design & Animation Assist - Samuel Murdoch