An important and informative animation for IBD UK to explain the new standards being put in place for those with Irritable Bowel Disease. The IBD Standards say what high-quality care should look like at every point of the patient journey. Using 2D character animation we told the story of two patients who have experienced very different levels of care. The piece acts as a call to action for people with Crohn’s or Colitis and healthcare professionals alike: to either fill out the IBD Patient Survey or to register for the IBD Benchmarking Tool.
Produced by Buff Motion
Animated by Jared Tomkins
Sound design by Patrick Henchman